Digital Marketing Trends to Adopt in 2023

Digital marketing trends have been evolving rapidly, and businesses that fail to keep up with these changes risk falling behind their competitors. As technology advances and consumer behaviour shifts, so do the strategies and tactics used by marketers. In this blog, Folks Digital, a Digital Marketing Agency in Canada, will discuss the digital marketing trends businesses should adopt in 2023 to remain competitive.

Several current trends in digital marketing are expected to gain more prominence in 2023. Canada is a hub for technology and innovation, and the digital marketing landscape is no exception. By incorporating these trends into their marketing strategies, businesses can better engage with their audience and gain a competitive edge in the digital marketplace. Now let’s take a look at some of the trends that are gaining popularity in 2023.


digital marketing trends for businesses in canada

Digital marketing trends for businesses in Canada

Part 1: Latest Trends in Social Media

Social Commerce

Social commerce refers to selling goods to customers directly through social media platforms. In 2023, businesses must prioritize social commerce by using shoppable posts and social media ads and integrating their e-commerce platforms with their social media accounts. A social media marketing agency in Canada can be beneficial in handling the social commerce of your business. 

Short-Form Videos

Short-form videos like YouTube Shorts and Instagram Reels are becoming increasingly popular among consumers. In 2023, businesses should use short-form videos to promote their products, engage with their audience, and increase brand awareness.

Social Listening

Social listening involves monitoring social media platforms to track brand mentions, customer feedback, and industry trends. In 2023, businesses should use social listening tools to improve customer service, identify potential issues, and respond to customers in real time. A social media marketing agency in Canada can be a beneficial resource to handle every aspect of your social media presence. 

Part 2: Latest Trends in Artificial Intelligence Technology

Personalization with AI

Artificial intelligence (AI) can help businesses provide a personalized experience to their customers. In 2023, companies should use AI to create personalized recommendations, chatbots, and product suggestions based on customer preferences.

Augmented Reality Experiences

Augmented reality (AR) can help businesses create immersive and engaging customer experiences. In 2023, companies should use AR to create virtual try-on experiences, interactive product demos, and gamified brand experiences.

Part 3: Latest Trends in SEO and Website Development

Optimizing for Voice Search

With the increasing popularity of voice assistants, businesses must optimize their website content for voice search queries. In 2023, companies should focus on long-tail keywords, natural language queries, and providing concise and accurate answers to voice search queries. The best way to do so is to try the agency that offers the best SEO services for small businesses

Prioritizing User Experience and Local SEO

In 2023, businesses can attract more local customers by prioritizing user experience and local SEO. By creating a fast, easy-to-use website with mobile optimization and optimizing for local search, companies can provide a seamless online experience that keeps customers returning.

Mobile Optimization

With most internet traffic from mobile devices, businesses must prioritize creating fast, mobile-friendly websites that provide a seamless user experience. A responsive design strategy guarantees the website adapts to different screen sizes and loads quickly on mobile devices. A professional web design agency in Canada can help businesses with mobile optimization.

Part 4: Latest Trends in Pay-Per-Click Advertising

Automation and Machine Learning in PPC

Automation and machine learning can help businesses optimize their pay-per-click (PPC) campaigns. This includes automated bidding, ad creation, and targeting. This trend is expected to be used optimally by the best PPC companies in Canada.

Video Advertisements

Video ads have become increasingly popular in recent years, likely to continue in 2023. With the rise of social media platforms like TikTok and Instagram, video ads are becoming more accessible and practical.

Voice Search

As smart speakers and voice assistants continue to grow, advertisers must optimize their PPC campaigns for voice search. This entails emphasizing conversational language and long-tail keywords.

Part 5: Latest Trends in Advertising and Branding

Advertising with a Purpose

Advertising with a purpose involves creating marketing campaigns that promote social or environmental causes. In 2023, businesses should prioritize advertising to align their brand with a cause they care about, create impactful campaigns that resonate with their audience, and use their platform to create positive change.

Inclusive Media Planning

In 2023, businesses, with the help of a branding agency in Canada, should prioritize inclusive media planning by creating diverse marketing content, using inclusive language, and representing different cultures and backgrounds.

Keeping Up with the Gen Z World

Gen Z is a powerful consumer group, and businesses must adapt their marketing strategies to appeal to this generation. In 2023, companies should prioritize keeping up with the Gen Z world by creating content popular among Gen Z and promoting social and environmental causes that matter to this generation.

Folks Digital – A Digital Marketing Agency in Canada

Folks Digital is a full-service digital marketing agency in Canada. We offer various digital marketing services, including SEO, PPC, Social Media Marketing, Branding, and Website Development.

With a team of experts in various areas of digital marketing, Folks Digital can provide customized solutions that align with a business’s goals and budget. We use data-driven strategies to optimize marketing campaigns and achieve measurable results for our clients.

In addition to their expertise, our Digital Advertising Agency is committed to providing exceptional customer service and building long-term relationships with their clients. We prioritize transparency and communication, providing regular updates and progress reports to ensure clients are informed and satisfied with our services.

How Folks Digital incorporates these trends into your digital strategy?

Now that we’ve discussed some digital marketing trends expected to gain prominence in 2023 let’s discuss how Folks Digital, a Digital Advertising Agency in Canada, can help you incorporate these into your digital marketing strategy.

  • Conduct a Comprehensive Digital Audit: To ensure that your digital marketing strategy is effective and up-to-date, Folks Digital can thoroughly audit your current online presence. 
  • Develop a tailored plan: Based on the audit results and your business needs, Folks Digital can create a customized digital marketing plan incorporating the latest trends. This plan will outline the goals, tactics, and metrics to achieve your desired outcomes.
  • Implement the Latest Technologies: As a digital advertising agency, Folks Digital has access to the latest tools and technologies that can help you stay ahead of the curve. 
  • Leverage Social Media: Social media continues to be a vital component of any digital marketing strategy, and Folks Digital can help you maximize your impact on these platforms.
  • Emphasize Personalized Experiences: Consumers today expect personalized experiences, and Folks Digital can help you meet this demand by using data-driven insights to deliver highly targeted marketing messages. 

By working with Folks Digital, you can ensure that your digital marketing strategy is aligned with the latest trends and best practices. 

To summarize, 2023 is shaping into an exciting year for digital marketing. Businesses can better engage with their audience and gain a competitive edge by adopting the latest trends in digital marketing. Enterprises need not break the bank to achieve digital marketing objectives. Folks Digital offers affordable packages for small businesses

So, if you’re a small business owner looking to increase your online presence, consider partnering with Folks Digital and take advantage of our affordable packages to achieve your marketing goals. 

Schedule a 30-minute FREE strategy call with us today to learn how we can tailor our services to meet your business needs. Take the first step toward a successful digital marketing journey.


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Pay Per Click (PPC)

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Search Engine Optimization

Pay Per Click (PPC)

Content Marketing

Social Media Marketing

Website Design

Graphic Designing