Attracting traffic to your website is only half the battle. You could be drawing in thousands of visitors every month, but if they’re not taking action, whether it’s filling out a form, making a purchase, or calling your business, then your website isn’t doing what it should.
High traffic with low conversion is like having a beautiful storefront that no one walks into. The reality is, most websites don’t fail due to a lack of interest; they fail because of overlooked conversion blockers. As a leading web design company in Canada, we’ve seen it time and time again: even the most visually impressive websites can fall flat if they aren’t built with conversion in mind.
If your site isn’t delivering the results you hoped for, here are five common reasons it might not be converting, and what you can do about them.
A user lands on your homepage. They scroll a little. They like what they see, but then what? If your website doesn’t tell them what to do next, they’ll likely leave without taking action.
The Problem:
Many businesses either don’t have a clear CTA or bury it beneath blocks of content. Without direction, visitors won’t know how to engage with your business.
The Fix:
Make your CTAs clear, specific, and action-oriented. Whether it’s “Book a Free Consultation,” “Get Your Quote,” or “Call Us Today,” your CTA should guide the user. And don’t just put it in one place—include it strategically throughout your site.
We help businesses fine-tune their CTAs to boost engagement and make it easy for users to take the next step.
Patience is thin online. If your site takes more than a few seconds to load, you’re losing potential customers before they even see what you offer.
The Problem:
Large images, unoptimized code, and clunky plugins can slow down your site, especially on mobile devices.
The Fix:
Website optimization is essential here. Compress images, streamline your code, and test your website’s speed regularly using tools like Google PageSpeed Insights or GTmetrix.
As a trusted website design company in Canada, we often find that simply optimizing a site’s speed can lead to immediate improvements in bounce rates and conversions.
More than half of all web traffic now comes from mobile devices. If your site isn’t optimized for mobile users, you’re essentially turning away over 50% of your potential customers.
The Problem:
Tiny buttons, text that’s hard to read, and layouts that don’t adjust to screen size frustrate mobile users.
The Fix:
Ensure your website is mobile responsive, meaning it adapts smoothly to different screen sizes. A mobile-first approach to design can dramatically improve user experience and keep visitors engaged.
Web designers in Canada—especially our team at Folks Digital- understand the importance of mobile usability and create layouts that look great and perform flawlessly across all devices.
Would you buy from or contact a company that seems… questionable? If your site doesn’t build credibility right away, users will bounce.
The Problem:
A lack of reviews, missing contact information, and a shortage of testimonials can create doubt in a visitor’s mind. People want to know that others have had a positive experience with your business.
The Fix:
Add social proof wherever you can: client testimonials, Google reviews, case studies, certifications, and real photos of your team or office. Don’t forget to include a secure HTTPS connection and clear contact details.
Your website isn’t just a sales tool; it’s also your digital handshake. Make sure it’s a firm one.
If a visitor doesn’t immediately understand what you do and why it matters to them, they’re gone. People need to know why they should choose you over a competitor.
The Problem:
Generic headlines like “We Offer Great Service” don’t cut it. You need to show what makes you different.
The Fix:
Craft a strong value proposition that clearly communicates the benefits of working with your business. It should be specific, relatable, and front and centre on your homepage.
As a good web design company in Canada, we won’t just make your site look good—we’ll help you tell your story in a way that resonates and builds trust.
Here’s the truth: improving your website’s conversion rate isn’t about checking off a to-do list and walking away. It’s an ongoing process that involves testing, adjusting, and learning from your users’ behaviour.
Conversion Rate Optimization (CRO) should be part of your long-term digital strategy. A/B testing your CTAs, analyzing heatmaps, and continuously improving the user journey are essential to turning clicks into clients.
And the good news? You don’t have to do it alone.
If your website isn’t delivering the results your business deserves, it’s time to partner with a team that knows what works. At Folks Digital, we help Canadian businesses design high-performing websites that not only look amazing but also convert.
Whether you need a full redesign, better mobile optimization, or help crafting your value proposition, our team of expert web designers in Canada is ready to help.
Let’s build a website that actually works for your business. No long-term contracts. Book a free consultation at (250) 580-3532 or visit folksdigital.ca to get started.
Start by removing distractions. Unnecessary product options, extra links, or unrelated information can pull users away from your main goal. On landing and product pages, focus only on what matters for the action you want visitors to take. That might mean trimming menus, removing sidebars, or simplifying page headers so your call-to-action stands out.
Generally, a conversion rate below 1% is considered poor and needs immediate attention. It could mean your website design isn’t effective, your calls-to-action aren’t compelling, or you’re reaching the wrong audience. Think of it as a signal to review your strategy from the ground up.
For most websites, an average conversion rate falls between 2% and 5%. Anything above 5% is considered strong and above average, so if you’re in that range, you’re doing well.
Conversion rate optimization (CRO) is all about improving the percentage of visitors who complete a desired action on your site, whether that’s buying a product, adding something to their cart, or filling out a form. It’s about refining your site so more of your visitors become customers or leads.
There are usually two main reasons: either your landing page isn’t effectively guiding visitors to take action, or you’re targeting the wrong audience. If you’re confident your landing page is solid, it may be time to re-evaluate your targeting strategy. Keep in mind that getting conversions from display ads is already challenging, and if your product is highly niche, it requires even more precise targeting.
Sometimes the issue is a mismatch between your website goals and your overall business strategy. For example, if your goal is email signups but your broader strategy focuses on immediate sales, your efforts may not align. Ensure your objectives—whether it’s purchases, sign-ups, or form submissions- directly support your larger business goals and target the right audience.
