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How to Draw Organic Traffic & Revenue Through Ecommerce SEO?

How to Draw Organic Traffic & Revenue Through Ecommerce SEO?

Web traffic is essential for any ecommerce business to succeed. It helps drive revenue and also builds brand awareness. This is why ecommerce search engine optimization (SEO) is so important. When done right with the help of a digital marketing agency, ecommerce SEO helps grow your organic traffic volume and drive more sales. 

Here are 4 key ecommerce SEO strategies to help you generate organic web traffic and drive revenues.

1. Keyword Research

Ecommerce SEO is unique and different from the SEO used for traditional websites. If you have an online store, your main goal is to generate targeted traffic with high conversion rates. This can be achieved only with the help of deep ecommerce keyword research. 

With ecommerce SEO, it is required to find and target all the different types of keyphrases. This includes head terms, long-tail keywords, and LSI keywords. Your seo consultants should help you find and identify the right ecommerce SEO keywords. When looking for the best keywords, it is important to consider the following elements:

  • Search volume
  • Commercial intent
  • Competition

It is, however, important that the keywords match the items you are selling on your online store.

2. On-Page SEO

Once you have the list of keywords you want to target, it will be required to optimize your category and product pages. 

Category Pages

Category and product pages are related and it is important to implement a strong ecommerce SEO strategy on the category page if you want your visitors to visit the product page. These pages don’t require much text, but there should be enough to allow the inclusion of targeted keywords. It is recommended to follow these internet marketing tips when creating content for your category pages:

  • Create a short description of the product category and include the primary keyword.
  • Include category title, headings, and subheadings on a category page. 
  • Every product on a category page should feature a product name, brief description, and price.

It is further recommended to create additional content on your website to support the category pages.

Product Pages

The optimized content on your product pages must satisfy the intentions of your visitors. Use different variations of your identified keywords within your product descriptions and alt texts. Make sure your content provides value to your visitors.

It is also recommended to run competitor analysis. This involves finding out:

  • The characteristics mentioned for their products
  • Design and colors on the product page
  • Presence of multilingual ecommerce websites
  • Frequency and position of calls to actions on their product pages

3. Technical SEO

Technical SEO is an important part of your overall ecommerce SEO strategy and can be handled only by seo experts. This process begins with a technical SEO audit that helps ensure search engine crawlers crawl your website properly. Next, you should fix any of the following issues:

  • Missing HTTPS
  • Low-value pages
  • Over-indexing
  • Duplicate content or pages
  • Slow-loading pages
  • Broken internal links
  • 404 pages
  • Poor navigation
  • Non-optimized metatags
  • Lack of XML sitemap

When you fix these issues, it helps improve your ecommerce store’s performance and user experience (UX). Website speed, XML sitemap, Schema Markup, Robot.txt, crawl errors, and metadata are among the most important technical ecommerce SEO elements that need to be addressed.

4. Content Marketing

If you want to improve the chances of your SEO strategy working, content marketing will also be required. It is one of the most important types of online marketing strategies and has an integral role to play in SEO. This requires the creation of blog posts, articles, videos, infographics, and more forms of content. The content should be shareable for driving leads, building brand authority, and driving conversions.

Content marketing involves communicating with your target audience and delivering value. It is important to consistently deliver valuable content to build trust and create loyal customers. Besides creating a blog and posting regularly, you should also invest in article creation and promotion. It is also important to leverage the benefits of user-generated content. This includes sharing content created by customers, employees, influencers, and brands that you partner with. The types of content also include reviews, testimonials, and quotes.

Implementing these ecommerce SEO strategies means getting the help of the right digital marketing agency.

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Search Engine Optimization

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Search Engine Optimization

Pay Per Click (PPC)

Content Marketing

Social Media Marketing

Website Design

Graphic Designing