Quick Tips to Make Your Brand’s Social Media Web 3.0 Friendly

With Web 2.0, social networks were predominantly centralized. That has changed with Web 3.0. The networks are set to become fully decentralized and will be owned by the community. Users within the networks will become part-owners and share in the value creation. They will also play a role in the operation and governance of the networks. This means that content creators on decentralized platforms will be able to have great control over their online identities. They will also get rewarded for the activity and value created.

Making Your Social Media Presence Web 3.0 Friendly

Web 3.0 is here and any business serious about their online presence should conduct their social media audit. You don’t want your brand’s social media presence to be stuck in the past. It is important to ensure that you keep up with the changes and check your brand’s online marketing results, public relations, brand awareness, and business outcomes.

Here are 4 tips to make your brand’s social media Web 3.0 friendly.

i. Schedule a Social Media Audit

Running a social media audit will help create an efficient and action-based update for your existing social media plan or allow you to change your strategy. It is recommended to follow these tips here:

• Schedule social media audits on a periodic basis and make your team accountable
• Run your audits following the SMART technique – Specific, Measurable, Attainable, Realistic, and Timeframe.
• Make sure to set a realistic timeframe for the audit
• Stay open for research on new innovations and technologies
• Determine the resources required
• Determine the team members and external consultants to be involved

ii. Cover New Innovations in Your Social Media Audit

SEO, PPC, and public relations can enhance and add key content to your social media plan. When marketing agendas are combined, they provide a sense of synchronicity and add to your social media plan with goals that are aligned. Your social media marketing teams or marketers must keep an eye out for new social networks emerging from Web 3.0, virtual worlds, NFTs, and the way the physical world combines with the digital world.

iii. Competitor Analysis

Look at both the quantitative and qualitative factors to evaluate your competition on social media. Find out what they are missing and what can be done to get ahead of them. 

• Quantitative: This covers the competition, the size of your community, native channels, engagement, and paid channels.
• Qualitative: This covers the analysis of content, engagement, and paid social.

iv. Reviewing Social Media Channel

You should review each social media channel, including the following:

• Cover & profile image usage
• Page & profile optimization
• Frequency & timing
• Video optimization
• Visual assets
• Branding
• Content types & mix
• Engagement
• Messenger use & chatbots
• Live video usage
• Creator coins
• Security & privacy
• Community platforms
• Virtual & augmented reality

And more. You should include social media in your email marketing strategy. 

It is further recommended to conduct an assessment on social media distribution and publishing, content style, messaging, and 3D and video. In Web 3.0, users can engage with others on a P2P blockchain-based social network. This will take place through a Web 3.0 wallet, a digital user profile across all decentralized networks, which are collectively known as ‘the metaverse’. A user’s activities within the metaverse will get recorded on the blockchain and can be accounted for in their wallet. Web 3.0 is here to bring drastic changes to the internet and will revolutionize the way everyone interacts, socializes, and transacts online. With changes in consumer behaviors, new needs have emerged in the areas of advertising and marketing strategies for reaching anonymous users.