Marketing is getting local. Prioritizing local customers has helped businesses become brands their customers just can’t forget.
When it comes to online marketing, it’s important to understand the value of potential customers who are looking for businesses to solve their problems quickly. These are valuable leads your business should look to reach out for.
In this blog post, we are going to take a deep dive into the world of online marketing to figure out top ways that help local businesses grow and reach new heights.
So, let’s cut to the chase and get started!
Top 7 Online Marketing Tips for Local Businesses in 2020
Implement Local Search Optimization
Local businesses should not waste time and claim their free online listings on local search directories like Google My Business (GMB) and Bing Places for Business. This enables your potential customers to find you on Google search engine and Google Maps. If a customer does an online search about the products and services you have to offer and finds your business in his vicinity, chances are that the potential customer will convert for you. Not just that, we highly recommend optimizing your website with location-specific keywords to help your website rank high on SERPs.
Design Your Website to Provide Value
Where do people go from Google search? They go straight to your business website. When this happens, ladies and gentlemen, the customer is almost in. Now it all depends on the kind of value you provide on your website. Does your website answer the questions a local customer might have? Does it have a design that allows for effortless navigation? Does the content you have on the site is something your potential customer would like to read? All of this reflects your brand. So, make sure you do your best when optimizing your website for local customers.
Invest in PPC ads to Convert Local Audience
PPC or Pay-Per-Click ads are highly dependent on location-specific keywords. Your local online marketing campaign can get a great boost if you couple it with well-constructed PPC ad campaigns. When a potential lead searches for those location-specific keywords, your ad will show up and make users click through it. This takes them to a landing page built exclusively for the service or product the leads are looking for.
Install an Online Review Management
Word-of-mouth is still the best form of marketing. People like to trust others for what they say about your company. And if they read good stuff, they are more likely to convert for your brand. Therefore, you should have an online reviews management as an integral part of your online marketing campaign. People who leave good reviews should be thanked and all negative feedback should be valued as well. It’s important for you to address each review and try solving customer’s issues. This is important because people would like to know how you handle customers that were not satisfied with your service.
Go Social on Social Media
There are a lot of opportunities for attracting potential leads and customers on social media as well. With the help of social media advertising, you can create social media content that can be used to target your audience better. Social media platforms like Facebook allow local businesses to use specific characteristics of your audience like interests, behaviors, demographics, and more to make social media advertising highly targeted. This enables you to reach the most relevant leads.
Create a Mobile-Friendly Experience
A large majority of your potential customers will look for your business on a smart device. The incessant Internet and smartphone penetration in the world should be enough for you to devise a mobile-first strategy for all your online marketing campaigns. Your website should be mobile-friendly and have a responsive design functionality to help it adapt to different devices your local customers might use to reach you. Not just that, the content you put on your website should also be mobile-friendly.
Create Targeted Content
Content creation is highly useful and something we would like to recommend to all local businesses reading this post. Content marketing, done to attract local customers, should include blogs, videos, infographics, and other graphical content, making sure they provide great value to potential customers. Your local business should serve as a solution to all the problems your target audience faces.
Over to You
The game is simple. Your business has local potential customers who are interested in your products and services. And they are looking to convert. If your local business follows the above-mentioned tips and does the job of showing up at the right time and in the right place efficiently, you are going to bag long-term customers!
Did this piece of content bring any value to you? Let us know in the comments.
Also since you are here, don’t forget to subscribe to our monthly newsletter as we bring all the latest updates from the world of online marketing.
Subscribe to our newsletter!