When it comes to creating long-term brand awareness, reaching a larger percentage of your target audience, and driving more revenues, search engine optimization (SEO) is the best marketing strategy. SEO requires you to create more robust, faster, and user-friendly websites that rank higher in search engines, helping drive more targeted traffic and boosting conversion rates. Find out how important seo services are to your business and the benefits that come with hiring the right experts.
Organic search plays a big role in the performance of most business websites. It is a key player in the buyer funnel and drives more users to complete a conversion. The following points should help you understand how important seo services are:
Organic search drives over 53% of all web traffic
Almost a quarter of ecommerce orders in the U.S. originate from organic search
Over 90% of all webpages receive zero organic search traffic from Google
Over 6 in 10 marketers claim that they receive their highest quality leads from SEO-based web traffic.
2. SEO Helps Build Trust & Credibility
It takes many elements to establish authority through search engines. Investing in SEO with the right digital marketing services helps you boost your search rankings and visibility. This further helps improve brand authority in the eyes of your target audience. There are many factors that come together through SEO to help build authority over time. This includes:
Positive user behavior
Natural links
Optimized on-page content & elements
Natural backlinks
Building trust and credibility is a difficult and time-consuming process. Authority can only be earned through years of effort. SEO helps speed up that process.
3. SEO Services Help Improve Website Usability
Improving user experience is an important part of the search engine optimization process. Google and other search engines take user experience (UX) as an important ranking factor in their algorithm. Besides optimizing your website for search engines, your seo services will also work to make the following improvements to your website:
Generating high-quality & useful content
Optimizing web pages to be more responsive & load faster
Helping drive a greater number of relevant backlinks
Improving your website with an easy-to-use navigation
Creating a robust website structure
4. Local SEO for Boosting Engagement & Conversions
The massive growth of smartphone usage and consequent mobile traffic has resulted in increasing the importance of local search. Local SEO focuses on optimizing your online presence for your local market within the vicinity of your business. It makes it easier for your potential customers to find your physical store.Local search engine optimization is focused on specific:
Towns
Regions
Cities
Neighborhoods
States
Local seo experts will optimize your website and content, including local backlinks and citations, and regional listings relevant to your targeted location. One way of promoting local engagement is by optimizing your brand’s Google My Business Listing, Knowledge Graph panel, and social media profiles.
5. SEO Affects the Buying Cycle
Most of your customers will do online research before choosing any brand. Research has become an integral part of the buying process and thus SEO as well. And real-time research has emerged as one of its offshoots. The right seo services can use tactics to transmit your message for better deals and higher-quality products/services. All this is set to make a positive impact on the buying cycle. Your brand must be visible in the right places when people are searching for your products/services. SEO helps achieve visibility and allows potential customers to find the answers they are seeking.If you don’t want to be left behind by your competition, SEO services are critical for your business. SEO is a powerful tool that helps level the field for businesses of all sizes.
