How to Improve Your Content Strategy with Dynamic Content?
folksdigital
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16 May 2024
Dynamic and static websites are two types of websites and they differ in the methods they use to display their content. If you want the best possible results from your website, it is recommended to create a dynamic website or upgrade your website to make it dynamic. Find out what static and dynamic content mean and how to improve your content strategy using the latter.
As the name suggests, static content pages stay the same for all visitors. No processing of content takes place on the server and web pages are returned without any change. These webpages don’t interact with databases. All this makes static websites fast and more cost-effective.Some of the key features of static content pages are as follows:
They are stored on HTML files
They can be created quickly
The content doesn’t adapt to users or recognize behavior
On the other hand, dynamic content pages have the following features:
They can be personalized
They provide a more user-friendly experience
They are connected to the database
Static web pages make more sense for smaller websites such as a portfolio. Such pages require lesser content. Dynamic and static content is often used together by many website editors. For example, you can have static pricing pages but a dynamic blog page.
Benefits of Dynamic Content
Dynamic content allows website editors to access key information based on user behavior. Some of its numerous benefits include:
Dynamic content helps create a personalized experience for each user, which further helps build trust and relevancy.
Every user is served relevant content, which helps in reducing the bounce rate.
Every user can be guided through the buyer’s funnel in an organic manner.
Users’ preferences are displayed when someone revisits the website. This provides a faster experience and boosts engagement.
Dynamic websites are convenient to manage. Once you set them up, there is no need for monitoring.
Key Dynamic Content Strategies
Before implementing dynamic content, it is important to determine how it will assist your visitors to navigate your website. Dynamic content should help improve your content strategy using the following tips:
i. Provide Special Offers
Use dynamic content to serve new offerings. If you have an eBook for downloading, a dynamic strategy can suggest other offerings if someone has already downloaded the eBook. Different form fields can be provided to other users so that they can gain more information. This information can help you understand new offers to be delivered.
ii. Guide Users Down the Funnel
Use behavior data from past visits to determine user intention. Dynamic content helps you gain this information so that you can direct repeat visitors to content that guides them to make a buying decision. Email nurturing campaigns are a good example. Such campaigns are based on the content a user visited in the past. You can then showcase relevant content with the hope it will help in making a buying decision.
iii. Deliver Different Content
Dynamic content allows you to different content to different users based on their needs, preferences, and location. Imagine having a clothing website. A dynamic website can deliver content to users from different regions, having different seasons with relevant products and images. Similarly, if you have a blog, a dynamic website can help serve more relevant posts to a user based on their previous visits and behavior.
iv. Serve Targeted Ads
Dynamic content also includes ads that follow a user around over the web. Such content relies on a user’s search behavior for serving relevant products. Such targeted ads can be used for:
eBooks
Downloadable content
Event reminders
And more. Dynamic content allows you to discover a lot of valuable information about your visitors. It helps you deliver a customized experience that prevents relevant content to them. Thus, there are many ways dynamic content can help your website and business. Book an appointment with us to know more about Content strategy.
