The sooner you realize this fact, the better it will be for your business. It’s because the concept of storytelling has taken the world of online advertising by a storm and marketers are pushing hard at creating a relatable narrative for the brands.
But, we don’t want you to believe that just because we said it.
In this blog post, we are going to take a deep dive into understanding why creating high-quality content and backing it up with high-quality link building is essential for your online marketing success in 2020.
So, without wasting a moment, let’s get started!
Content that is personal and highly relevant boosts the customer’s purchase intent by 78%! Marketers need to put time and effort into creating high-quality original content. And there’s no way around the hard work.
Brands need to come up with their own ideas and throw away the concept of doing what other brands are doing with their content marketing. Facing a shortage of ideas? Why not hire creative content marketing agencies to do that for you?
Secondly, let go of the clickbait mindset.
We are in 2020 and the audience is smart. The moment they realize that your brand uses clickbait to get traffic, they will lose trust in you. This, in the world of online marketing, is called a Catastrophe. Original, Personal and Relevant content will help you win in 2019.
Google’s Panda update focusses on how unique and valuable your content is for the community. Google released the Panda update to tackle the problem of thin content being published by websites.
The lack of valuable content and presenting users with way too many ads made providing a great user experience a challenge. Panda update hit such low-quality sites (often known as ‘content farms’) that relied on spamming and link exchanges.
Google wants genuine engagement on your website. If that’s not happening, the reason could be the low-quality content that users might have to put up with. This, ladies and gentlemen, is not acceptable, at least, in the eyes of Google Panda.
Back in 2016, a study conducted by Moz showed that 90% of the marketers use high-quality and valuable content in order to gain backlinks for their websites.
Google understands the value of high-domain sites linking back to valuable content. It even launched an algorithm update by the name of Google Penguin which aimed at ranking such good-quality content on top of the results.
This shows how important it is to build backlinks in 2020. The more backlinks you have, the higher the trust community has on your website. But, we are not talking about low-quality websites linking to your content. Google Penguin update cares about backlinks as long as you get them from authoritative websites.
A huge aspect of content marketing is link building. Let’s say if a high-domain website that ranks well on the search engine talks about your website and how great your content is. What does this show Google? It shows that the top-ranking players are appreciating the work you do on your website and are happy to let their readers know about you.
That’s a great way to market your website and content. Don’t you think?
If you don’t have much experience in content marketing, creating high-quality content and putting in efforts to market it by yourself might sometime feel like an exercise in futility. We highly recommend hiring content marketing specialists that can help you achieve higher search engine rankings and save you from Google penalties!