“What are internal linking in SEO?” is a very common question. Fortunately, it has a simple and straightforward answer. In short, internal links are links that go from one page on a domain to another page on that same domain, thus differing from external links that go from one page on a domain to another page on another domain. This is something that comes up a lot because there are very real benefits of internal linking.
Here are some examples:
Generally speaking, it is good for a website to have an internal sense of structure. The improved organization helps the website owner to make sense of what they have on their hand. Similarly, the improved organization helps the website users to make sense of what they are seeing.
Speaking of which, internal linking is useful for establishing a hierarchy of information. This enables the website owner to present their content to their intended audience in the manner of their choosing. Something that should make for the most effective presentation.
When implemented in the right manner, internal links can help website users to find the information that they are interested in. To name an example, someone who has finished reading a general summary of the topic that they are interested in can then use the internal links to go to pages that provide more in-depth information about the specifics. Of course, this is reliant on the internal links being implemented in the right manner. Something that can be more complicated than it seems.
Search engines exist for the purpose of helping their users find the websites that said individuals are interested in. As a result, search engines such as Google have a positive opinion of internal linking because of its benefits for the website users. Thanks to this, internal links can cause a website’s search result rankings to increase, which is something that can make or break businesses for a couple of reasons. One, mobile devices are ubiquitous, meaning that it has become more and more common for people to look up their options before buying products and services. Two, most people will look at just the first few results on a search results page, meaning that a single difference in position can mean a huge difference in the number of visitors directed to a website by search engines. Every visitor is someone who can be convinced to do whatever it is that the website is meant to do, which explains why businesses put so much effort into fighting for higher search result rankings.
Summed up, internal linking helps people make their websites more useful for both themselves and their intended users. This serves to raise their search result rankings because Google wants their search results to be useful. Something that can provide businesses as well as other parties with a huge increase in incoming traffic.