Digital Domination: How to Grow Your Roofing Business Online

Do you feel like your roofing business is stuck in the asphalt age?  While craftsmanship and quality are undeniably crucial, in today’s digital landscape, a strong online presence is the key to unlocking explosive growth.  Imagine a world where potential customers automatically think of your company when their roof starts to resemble a leaky colander. That’s the power of digital domination, and this guide will equip you with the tools and tactics to transform your online strategy from also-ran to rainmaker.

1. Develop a Robust Website

Your website is the digital storefront of your roofing business. It’s often the first point of contact for potential customers. Here are key elements your website should have:

  • User-Friendly Design: Ensure your website is easy to navigate, with clear calls-to-action (CTAs) that guide visitors towards booking a service or requesting a quote.
  • Mobile Optimization: Over 50% of web traffic comes from mobile devices, so a mobile-optimized website is crucial.
  • Fast Load Times: A delay of just one second can reduce conversions by 7%. Use tools like Google PageSpeed Insights to check and improve your site’s speed.


Website Element

Importance Action

User-Friendly Design


Simplify navigation, clear CTAs

Mobile Optimization

Very High

Ensure responsive design

Fast Load Times Critical

Optimize images, use a fast hosting service

2. Leverage Local SEO

One of the first steps in growing your online presence is optimizing your website for local search engine optimization (SEO). This ensures that when potential customers search for roofing contractors near me, your business appears at the top of the search results. Here are some key strategies:

  • Google My Business (GMB): Claim and optimize your GMB listing. Ensure your NAP (Name, Address, Phone number) is accurate and consistent across all online platforms.
  • Local Keywords: Incorporate local keywords into your website content, such as “roof repair in Canada” or “best roofing company in Canada.”
  • Online Reviews: Encourage satisfied customers to leave positive reviews on Google and other review platforms. Reviews influence local search rankings and build trust with potential customers.

3. Content Marketing

Content marketing is an effective way to attract and engage potential customers. By providing valuable information through blog posts, videos, and infographics, you can establish your roofing business as an authority in the industry. For those searching for local roofing companies or the best roofing company near me, your content can position your business as the go-to expert, helping to build trust and credibility with potential clients.

  • Blog Posts: Regularly publish blog posts about roofing tips, maintenance guides, and industry news. Use SEO tools to find relevant keywords and topics.
  • Videos: Create how-to videos or showcase your completed projects. Videos are highly engaging and can be shared on social media platforms to increase your reach.
  • Infographics: Visual content like infographics can simplify complex information and are highly shareable.

Example Blog Topics:

Blog Title



“Top 5 Roof Maintenance Tips for Homeowners”

“roof maintenance tips,” “roofing advice”

Educate and attract local homeowners

“How to Choose the Best Roofing Material”

“best roofing material,” “roofing options”

Guide customers in decision-making

“Signs Your Roof Needs Repair” “roof repair signs,” “roof inspection tips”

Raise awareness of roofing issues

4. Pay-Per-Click Advertising (PPC)

PPC advertising, such as Google Ads, can provide immediate visibility for your roofing business. By targeting specific keywords like “roofing contractors near me” and “best way to get roofing leads,” you can reach potential customers who are actively searching for roofing services. This targeted approach ensures that your ads are seen by individuals in your local area who need roofing solutions, maximizing the effectiveness of your advertising efforts.

  • Keyword Research: Use tools like Google Keyword Planner to identify high-intent keywords related to roofing.
  • Ad Copy: Write compelling ad copy highlighting your unique selling points (USPs) and including a strong CTA.
  • Landing Pages: To improve conversion rates, create dedicated landing pages for your PPC campaigns. Ensure these pages are relevant to the ad and optimized for user experience.


PPC Campaign Element Best Practices
Keyword Research Target high-intent keywords
Ad Copy Highlight USPs, strong CTAs
Landing Pages Relevant content, optimized design

5. Social Media Marketing

Social media platforms are powerful tools for engaging with your audience and promoting roofing services. Consistent and strategic use of social media can help build brand awareness and foster customer loyalty.

  • Platforms: Focus on platforms where your target audience is most active, such as Facebook, Instagram, and LinkedIn.
  • Content: Share a mix of content, including project photos, customer testimonials, and industry tips. Use hashtags to increase your content’s visibility.
  • Engagement: Respond to comments and messages promptly. Engaging with your audience can build trust and encourage word-of-mouth referrals.


Platform Content Type Engagement Tips
Facebook Project photos, reviews Respond to comments, share updates
Instagram Before/after images Use relevant hashtags, post stories
LinkedIn Industry news, blogs Share valuable insights, network

6. Email Marketing

Email marketing remains one of the most effective ways to nurture leads and keep your roofing business top-of-mind. Regular newsletters can keep your audience informed about promotions, new services, and industry news.

  • List Building: Collect email addresses through your website, social media, and during service calls.
  • Content: Provide valuable content, such as maintenance tips, exclusive offers, and company updates.
  • Automation: Use email marketing tools to automate your campaigns and segment your audience for more personalized messaging.

Example Email Campaign:

Campaign Type Frequency Content
Newsletter Monthly Tips, news, offers
Promotional Emails Seasonal Special discounts, service promotions
Follow-Up Emails Post-service Feedback requests, review reminders


Incorporating these marketing strategies for roofing companies can significantly enhance your online presence and drive growth for your roofing business. By developing a robust website, leveraging local SEO, engaging in content marketing, utilizing PPC advertising, harnessing the power of social media, and implementing email marketing, you can dominate the digital space and attract more customers. With Folks Digital, a leading digital marketing agency specializing in tailored strategies for roofing businesses, you’ll receive expert guidance and seamless implementation of these proven strategies. Contact us today to partner with us and start achieving digital domination for your roofing business!

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Search Engine Optimization

Pay Per Click (PPC)

Content Marketing

Social Media Marketing

Website Design

Graphic Designing

Search Engine Optimization

Pay Per Click (PPC)

Content Marketing

Social Media Marketing

Website Design

Graphic Designing