Our client, a trusted commercial cleaning company based in Victoria, BC, has been providing top-quality janitorial services to local businesses since 1969. While they enjoyed a strong reputation built over decades, their outdated digital presence limited their ability to attract new leads online. They needed a strategy to modernize their brand, enhance search visibility, and increase inbound inquiries.
The company wanted to:
To achieve these goals, we implemented a multi-channel strategy:
Search Engine Optimization (SEO) – Conducted keyword research targeting local and industry-specific terms (e.g., “office cleaning Victoria BC,” “commercial janitorial services”), optimized meta titles/descriptions, improved on-page structure, and secured high-quality local backlinks.
PPC & Google Ads – Managed and optimized Google Ads campaigns for high-intent keywords, adjusted bidding strategies for better ROI, created dedicated landing pages for ads, and used call tracking to measure paid lead quality.
Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.
USER TRAFFIC
Increase in Organic Traffic
TOTAL IMPRESSIONS
Increase in Visibility on SERP
GOAL CONVERSIONS
Leads Captured qualified inquiries
ENGAGEMENT INCREASE
Increase in Page Views
By combining these strategies, the company enhanced its competitive position in local search, attracted more potential clients, and achieved consistent monthly growth in leads.
