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Our Client’s Story

Our client is a family-run restaurant in Victoria, BC, serving an authentic taste of India. With recipes passed down through generations and a passion for aromatic spices and fresh ingredients, they’ve earned a loyal local following for their rich curries, tandoori specialties, and warm, welcoming dining atmosphere.

Challenges They Faced

While the restaurant was already well-loved by regulars, they wanted to strengthen their presence in the community, attract new diners, and boost online orders. However, they needed expert guidance to navigate the digital marketing space and connect with more potential customers.

Our Solution: A Strategic Approach

To meet these goals, we crafted a targeted digital marketing plan designed specifically for their restaurant, which included:

  • PPC Google Ads to attract diners actively searching for Indian cuisine and drive both reservations and phone inquiries.
  • Social Media Marketing to highlight their signature dishes, seasonal specials, and events, sparking engagement and curiosity.
  • Search Engine Optimization (SEO) to improve their visibility when locals search for Indian food in Victoria.

Solutions Provided

  • PPC Google Ads.
  • Social Media Marketing.
  • Search Engine Optimization.

Results Achieved Within 6 Months

Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.

2338

ONLINE ORDER
In the last six months

262K

TOTAL IMPRESSIONS
Increase in Visibility on SER

7750

BUSINESS PROFILE INTERACTION
On GBP Listing

76%

SERP RANKINGS
Keywords on 1st Page of SERP

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SEO Optimization

Our Key Strategies:

  • We launched highly targeted PPC campaigns centred on popular food-related keywords, generating more table bookings and encouraging calls for takeout orders, ultimately filling more seats and delivery bags.
  • By promoting vibrant, high-quality social media posts of their most-loved dishes, we increased brand reach and built excitement among local food lovers, creating a buzz that extended beyond their regular guests.
  • Our off-page SEO work secured strong backlinks to enhance credibility, while optimizing the menu, location, and catering pages with local keywords ensured the restaurant appeared prominently in Victoria-based food search results.

This well-rounded approach led to increased website traffic, stronger engagement with their content, and a noticeable rise in online orders, helping them establish a stronger reputation as one of Victoria’s must-visit dining spots.

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