Our client specializes in compounding pharmacy services, creating personalized medications tailored to individual health needs. Unlike standard prescriptions, their customized solutions ensure patients get the precise dosage and formulation they require. Serving a competitive local market, they wanted to modernize their digital presence and expand their reach to more customers in the surrounding area.
Despite offering exceptional services, the pharmacy faced:
To help them expand their reach and attract the right audience, we implemented a multi-channel strategy:
Google Ads (PPC) – Launched location-targeted search campaigns focused on high-intent keywords (e.g., “compounding pharmacy near me,” “custom medication Victoria BC”) with ad extensions for calls and directions. Optimized bidding and ad copy to maximize click-through rates and conversions.
Social Media Ads – Designed and ran geo-targeted campaigns on Facebook and Instagram to highlight specialty services and patient benefits. Used compelling visuals and call-to-action buttons to drive inquiries.
Search Engine Optimization (SEO) – Conducted a local SEO audit, optimized service pages for relevant keywords, enhanced Google Business Profile, and implemented a backlink strategy to boost domain authority and rankings in the local map pack.
Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.
USER TRAFFIC
Received Traffic
TOTAL IMPRESSIONS
Increase in Visibility on SERP
GOAL CONVERSIONS
IQualified Leads Generated
ENGAGEMENT INCREASE
Received Page Views
By combining paid ads with long-term organic growth, the pharmacy increased brand visibility, attracted more local customers, and boosted inbound calls and inquiries.
