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Nanda Barber

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Our Client’s Story

A well-known men’s hair salon in Victoria, BC, offering expert grooming services in a welcoming and professional setting. Known for their high-quality service and loyal customer base, they sought to modernize their digital presence and compete more effectively in the local market.

Challenges They Faced

 The salon needed to:

  • Boost brand presence in the highly competitive grooming industry.
  • Attract more local customers searching online for men’s hair and grooming services.
  • Increase online appointment bookings through their website and Google Business Profile.

Our Solution: A Multi-Channel Digital Marketing Approach

SEO Optimization – Improved online visibility by optimizing service pages with local keywords, implementing technical SEO fixes, and building high-quality backlinks to strengthen domain authority and rankings.
The Results
By combining paid ads, social engagement, and SEO, the salon:

  • Attracted a significant increase in local search visibility.
  • Drove more bookings directly from Google Business Profile and website.
  • Improved keyword rankings, securing top positions for core service searches.

Solutions Provided

  • Search Engine Optimization.

Results Achieved Within 6 Months

Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.

547

ONLINE BOOKINGS
From Google Business Profile

227K

TOTAL IMPRESSIONS
Visibility on SERP

5545

BUSINESS PROFILE INTERACTIONS
Google Business Profile Clicks/Calls

81%

SERP RANKINGS
Keywords on 1st Page

Services
SEO Optimization

Our Key Strategies:

Here’s how we made it happen:

  • SEO Optimization: We fine-tuned key website pages with relevant keywords to improve their ranking while keeping the content user-friendly.
  • High-Quality Backlinks: We implemented a solid off-page SEO strategy, earning credible backlinks to enhance the site’s authority.
  • Social Media Support: The client’s active engagement on social media, combined with our strategic guidance, significantly boosted their website performance and brand visibility.

With these targeted efforts, the client experienced higher engagement, improved search rankings, and increased online sales—bringing them closer to their business goals.

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