Our client operates a one-stop shop for home furnishings and decor, serving customers across the USA and Canada, and offering worldwide shipping. Their extensive collection and global reach make them a go-to destination for stylish and functional home essentials.
Despite having a strong presence in the home decor industry, the client faced challenges in two key areas:
Website Navigation & User Experience – They wanted to enhance the overall UI/UX to improve customer engagement, simplify the shopping process, and ensure visitors could easily find products.
SEO & Online Visibility – Competing in a highly saturated market required a solid SEO strategy to rank higher on search engines, attract more visitors, and ultimately increase e-commerce sales.
Website Navigation & UX Improvements
We conducted a full UX audit, reorganized product categories, improved on-site search functionality, and implemented faster page loading times. We also simplified checkout steps to reduce cart abandonment and optimized product pages for mobile viewing.
SEO – Search Engine Optimization
Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.
USER TRAFFIC
Increase in Organic Traffic
TOTAL IMPRESSIONS
Increase in Search Visibility
GOAL COMPLETIONS
CTA Click-Throughs Increased
ENGAGEMENT INCREASE
Increase in Page Views
With these tailored strategies, we helped the client improve both usability and discoverability, engage more customers, and drive higher e-commerce sales.
