Our client empowers independent physician groups by facilitating seamless transitions to value-based care. Innovative tools, such as the HCC Coding App and HCC Tools, simplify complex coding processes, enhance compliance, and drive improved healthcare outcomes.
They needed to boost visibility and attract more qualified leads for their HCC training app. The goal was to ensure their solutions reached the right audience — healthcare professionals such as physicians, medical coders, and compliance officers — who were actively looking to streamline coding and compliance processes.
To help them achieve their goals, we implemented a highly targeted paid advertising strategy:
Google Ads (PPC) – Designed and optimized search ad campaigns to capture high-intent leads actively searching for coding and compliance solutions.
LinkedIn Ads (PPC– Social) – Leveraged LinkedIn’s professional targeting to reach healthcare decision-makers by job title, specialty, and organization size.
Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.
APP INSTALLS
In just one month
TOTAL IMPRESSIONS
ad impressions across Google and LinkedIn campaigns
GOAL CONVERSIONS
leads captured
ENGAGEMENT INCREASE
Page views increased
By fine-tuning our targeting, messaging, and bidding strategies, we helped the client generate consistent, high-quality leads and position their brand as a go-to solution in value-based healthcare.
