Our client is a top eye clinic in Surrey that goes beyond just providing eyewear—they help customers find the perfect pair that matches their style, personality, and comfort preferences. With a keen eye for the latest trends and a commitment to exceptional eye care, they ensure every choice feels uniquely tailored.
The goal was to enhance the clinic’s connection with the target audience, improve its local and online visibility, and increase bookings for eye exams and eyewear purchases. The client also wanted to stand out in a competitive market where several clinics were already using aggressive digital marketing strategies.
Optimizing for Search Engines
Social Media Marketing and Management
Since 2012, Folks has been providing outstanding digital marketing solutions for businesses aiming to rule the internet market.
USER TRAFFIC
Increase in Organic Traffic
SESSIONS
Increase in Sessions
BUSINESS PROFILE INTERACTION
On GBP Engagement
EVENTS
Increase in Online Booking Events
We optimized key pages on the website by incorporating relevant, location-specific, and service-related keywords, ensuring they were both user-friendly and aligned with search engine best practices. This approach enhanced the site’s visibility, making it easier for potential patients to find the clinic.
We implemented an off-page SEO strategy to boost the website’s ranking, acquiring high-quality backlinks from reputable local directories, health blogs, and community websites. This strengthened the site’s authority and contributed to higher search engine rankings, driving targeted organic traffic.
In addition, the client’s active involvement in social media—especially on Facebook, Instagram, and Twitter—was supported by our content plan, which featured educational posts on eye health, product spotlights, and patient testimonials. Regular engagement, along with targeted ad campaigns, increased brand awareness, generated referral traffic, and built stronger relationships with the local community. This collaboration between SEO and social media significantly contributed to the clinic’s growth.
