In this digital age, SEO has become much more important for businesses than ever before. It helps you rank high in search engine results pages (SERPs) and improves your website and brand’s visibility. SEO helps build long-term brand equity, making it easier for your target audience to find your business online.
The SEO landscape has become increasingly competitive. Getting started is important, but you will have to implement best practices to grow your business.
What are some of the best SEO practices to grow your business in 2022? Find out in this guide.
A website is a powerful tool to reach out to your target audience. Still, it can be hard to determine the amount of content to be included on each page. Google and other search engines prefer long-form content with more elaborate information. Ideal blog posts should be in the range of 1500 words and 2400 words. As long as the content is original, informative, and unique, posts of length 1500 and more have been found to perform better than shorter posts.
When adding blog posts and setting up your webpages, it is also important that your SEO services or web developer team adds rich snippets. These are code that inform Google text to be displayed summarizing a page in search results. Rich snippets, along with schema markup, help ensure your pages stand out in search results.
When your website is optimized for a great user experience, it lays the foundation for long-term online success. Google is always updating its algorithm. The evaluation of user experience (UX) on a web page is one of the most important elements in this algorithm.
Best SEO practices require improving all these metrics. It is also important to reduce bounce rate and increase average time on page and CTR.
YouTube is the second largest search engine. This makes it important to create videos and optimize them to appear in your search results. Online users are more likely to watch videos than read text. When you optimize your videos for search engines, you will significantly increase your visibility. Besides, videos have higher chances of being shared on social media.
It is recommended to follow these best SEO practices:
Almost 57% of web traffic now originates from mobile devices. At the same time, the average bounce rate for mobile users is over 51%. This mostly happens because pages fail to load effectively and the users visit other websites. If you don’t optimize your website for mobile, you are likely to lose more than half of your potential customer base.
Your web developer or SEO services can take steps to ensure your website automatically detects mobile browsing, identifies screen dimensions, and provides a customized mobile experience. When you are able to retain more mobile users on your website, it sends out positive signals about UX to Google, thus further boosting your search rankings.
One of the best SEO practices is to create content that aligns with your target audiences’ search intent. There are different types of search intent:
It is important to understand the intent of a keyword before it is used to optimize a piece of content.
SEO is always evolving and new SEO trends are constantly shaping online success. If you want to grow your business, make sure to follow the best SEO practices mentioned above. This will require hiring the right SEO agency that keeps up with the latest changes. It is also important to ensure the agency has relevant experience in helping businesses from your niche.